Why I Started Beauty CTRL
We Built This Because My Beauty Drawer Was Overflowing.
And because throwing away great products felt wrong, for my wallet and the planet
Beauty CTRL was born out of a simple truth: we all have unloved beauty products collecting dust. Some I bought in a rush. Others just didn’t suit me. But all of them were still perfectly great. Still safe. Still wanted by someone else.
I created Beauty CTRL so I could finally declutter my stash without guilt, earn back what I spent, and give these products a second life sustainably.
Hi, I’m Natasha! Beauty obsessive, decluttering addict, and frustrated marketplace user.
Like many of you, I’d splurge on the latest beauty products but never quite get round to using them. Some were impulse buys during a TikTok scroll. Others were gifts that were not quite right for me. And sometimes? Just the wrong shade.. I had drawers full of good stuff, but selling them on big platforms was slow, annoying and not worth the stress.
So I built Beauty CTRL: a resale platform made for beauty lovers like us. No listings. No awkward messages. Just a space where your unused beauty can go to someone who'd want it, and you get your money back quickly.
We’re here to give beauty products a second life. They shouldn't go to waste, and neither should your money.
Why We Care
Great for you. Better for the Planet.
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Less Waste
Every verified item resold is one less in landfill.
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More Value
Sellers earn real money back. Buyers save big on cult products
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Safer Resale
Everything we accept meets strict product standards
We Don’t Just List Anything.
We’re building the safest beauty resale platform, one product at a time.
Every item goes through our CTRL Verification Process and a simple rule:if we wouldn’t use it, we won’t list it.
Every product is:
- Put through our 6-step authenticity & safety check
- Hand-inspected by our team (yes, real humans)
- Matched against official packaging, barcodes and batch codes
- Checked for freshness, hygiene and expiry
Whether it came from a loyal customer, a beauty lover clearing their stash, or an influencer’s PR, we verify every single item independently.